This is not my 9 to 5.
It’s the sum of the places and projects I dedicate my energy to.
Here’s a glimpse into my roles, my creative freelance work, and my engagements with community initiatives.
My path into communications started in the middle of Covid, when a few friends and I launched our own web agency. What began as an experiment quickly turned into a passion: shaping ideas, telling stories, and finding creative ways to connect people.
Since then, I’ve taken on different roles in hospitality, events, construction, and education—experiences that gave me insights into how diverse the field of communication can be.
Balancing several commitments challenges me in the best way: it keeps me moving between creativity and structure, ideas and execution.
CORPORATE WORK
CORPORATE WORK
Department of Education of the Canton of Berne (gibb vocational school)
At “gibb”, I’m responsible for online communication, leading the school’s social media activities. I also oversee the on-campus digital signage system, ensuring that news, updates, and stories are communicated in a timely and engaging way to students and staff. My work further extends into branding, photography, and graphic design, shaping the school’s visual identity. In addition, I run workshops for staff and students on topics such as social media, digital presence, and communication in an educational context.
Binda Group
At our family business, active in construction, real estate, and well-being, I am jointly responsible for the strategic direction and further development of the company. My work spans communication, brand positioning, and digital marketing, as well as supporting the board in strategic, operational, and organizational matters. I also contribute to optimizing internal processes, oversee IT infrastructure, and engage in sales and partner relations. This combination allows me to work across strategy, communication, and business development—shaping the company’s future from multiple perspectives.
COMMUNITY WORK
COMMUNITY WORK
BernPride
In 2023, I co-founded the BernPride association, which organizes the city’s annual Pride and works year-round to strengthen the queer community in Bern. Since then, I have been actively involved in shaping its communication and public presence—from developing the brand identity and creating campaigns to producing content for both print and digital media. Beyond the event itself, BernPride stands as a platform for visibility, political voice and celebration, and my role has been to ensure that its stories and values are communicated clearly and creatively.
Check out the blog of the EU Delegation to Switzerland about BernPride
FREIZEIT BERN
I founded FREIZEIT BERN, a cultural and event platform that aimed to make leisure opportunities in the capital of Switzerland more visible and accessible to young citizens. Together with a small team, I built up its communication channels, developed the visual identity, and led the organization as the president. Although I am no longer actively involved, the project shaped my early experience in building and running an initiative from scratch.
FREELANCE WORK
FREELANCE WORK
I also work as a freelancer in design and communication. My projects range from branding and visual identity to photography, graphic design, and content creation. Over the past years, I have collaborated with cultural initiatives, associations, businesses, and governments—helping them tell their stories in a clear and creative way. Freelance work gives me the freedom to explore diverse ideas and industries and to apply my skills in contexts that are often more experimental and personal.
MOOD
BOARD
Here’s a selection of clients and partners I’ve had the opportunity to work with in recent years:
anrami wellbeing (part of Binda Group)
various marketing & comms work, strategy
AURORA (Swiss Association for Widowed Parents)
branding refinements
BernPride (queer event organizer)
various marketing & comms work
Bern Welcome (Destination Marketing Organization)
video production
bespinian (software development company)
branding concept, illustrations
Bellevue Palace (5-star hotel, part of Michel Reybier Hospitality)
various marketing & comms work
Bierhübeli (party and concert organizer)
graphic design
Binda Group (family business)
various marketing & comms work, strategy
BKW (international energy and infrastructure company)
project website
Calida (global premium underwear company)
graphic design
EuroGames Bern 2023 (multi-sport event)
graphic design
FREIZEIT BERN (leisure plattform)
various marketing & comms work, strategy
gibb Berufsfachschule Bern (vocational school)
various marketing & comms work
network (queer business association)
project branding
Neod’Art (part of Binda Group)
various marketing & comms work, strategy
PubliBike (bike rental system)
video production
Stadt Bern (government departments)
project website
Viiv Healthcare (pharmaceutical company)
video production
Zurich Pride (queer event organizer)
project branding, graphic design